I’ve made it no secret that I think Plants vs. Zombies is easily one of the best games on iOS. For a moderate cost, gamers can jump in, enjoy the game and everything it has to offer, and move on with their day. Seeing as the game was consistently among the best-sellers on the App Store, there didn’t seem to be any reason to adjust anything.
Since EA has taken the reigns at PopCap, Plants vs. Zombies 2 has been released for free. When I say free, I am referring to the game being free to download initially with plenty of in-app purchases to keep the money flowing in. This is a delicate issue, and one we’ve covered here at MakeUseOf before, but it’s usually something that happens with new games, not established franchises.
Seeing it happen to Plants vs. Zombies 2 is a big shock, and it leads to the ultimate question: did EA make a mistake, or is going free-to-play the smartest move for the franchise?